Our Logo – A Symbol of Jaffrey Roots

A logo is what defines an organization. Gordon Services was started in Jaffrey and is currently managed from Jaffrey. When it came to choosing a logo, we wanted something that would show our roots. In the early days before GPS and clear town lines, each town would have a symbol on the street sign that would help people identify what town they were currently traveling through. The Town of Jaffrey had the draft horse, as pictured in our logo. Cody Gordon, owner, also has horses and ridden since he was young. It felt like a perfect fit.